Big Data Powers Big Deals this Holiday Season

November 25, 2014

BlackFridayCyberMonday

It’s almost that time of year – where retailers offer ridiculous discounts enticing holiday shoppers to buy gifts for their loved ones and themselves. While many will wait with bellies full of Thanksgiving turkey for blow out sales at 12:01AM on Black Friday, more than half of the U.S. consumers will instead search for deals online, scouring the Internet for Cyber Monday deals.

The November 2014 Forrester Research, Inc. Report, US Online Holiday Forecast, 2014 (Access Requires Subscription), states that online sales will reach $89 billion this holiday season. Companies are doing all they can to prepare for the surge in demand and strain to come for both IT departments and inventory. With the recent IPO of Alibaba, retailers, now more than ever, are feeling pressure on their margins and realizing that they’ll need to gain insight about their customers if they hope to be competitive against the Amazons and Alibabas of the world. Companies leveraging scalable and flexible Big Data analytics solutions to gain those insights will be ahead of their peers this holiday season (and beyond).

Pentaho is helping customers such as RichRelevance®, the global leader in omnichannel personalization, and The Lucky Group, a venture backed social commerce company, to prepare for the immense volumes of data associated with Cyber Monday, while providing insight into customers’ behaviors, preferences and needs. By leveraging Pentaho, they are able to use data to deliver something core to their customers that others can’t – personalization.

With a four times surge in both data volumes and internet traffic expected from desktop browsers and mobile shoppers this year, Big Data will be critical for the success, if not survival, of companies big and small.

How is your company leveraging big data to flourish over the holidays?

Read the press release about how Pentaho helps retailers power big deals for consumers this holiday season.

Follow @Pentaho on Twitter & Facebook to receive discount codes from our awesome retail customers to take advantage of Black Friday and Cyber Monday deals.


Retailers Looking to Spend on Convenient Self-Service BI

July 13, 2011

Yesterday Reuters reported on a recent survey which revealed that “retailers have cash on their balance sheets and nearly half of 100 top retail executives said they are planning to spend it on technology.”

Specifically, retailers are looking to spend that money on analytical tools to “improve company growth, expansion and planning.” There is a tremendous opportunity for retailers to use analytical tools to make smarter business decisions with the enormous amount of data captured from online purchases and the cash register.

Tomorrow Pentaho customer Sheetz, a multibillion convenience store retailer, will share their experience implementing Pentaho Business Intelligence on a webcast.  Sheetz has gained visibility into purchasing behavior, store performance metrics and cross-channel trends using Pentaho. Join us tomorrow, July 14, to learn about Convenient Self-Service BI. Register here: www.pentaho.com/events/20110714-bi-4-retail-webcast/


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