It’s almost that time of year – where retailers offer ridiculous discounts enticing holiday shoppers to buy gifts for their loved ones and themselves. While many will wait with bellies full of Thanksgiving turkey for blow out sales at 12:01AM on Black Friday, more than half of the U.S. consumers will instead search for deals online, scouring the Internet for Cyber Monday deals.
The November 2014 Forrester Research, Inc. Report, US Online Holiday Forecast, 2014 (Access Requires Subscription), states that online sales will reach $89 billion this holiday season. Companies are doing all they can to prepare for the surge in demand and strain to come for both IT departments and inventory. With the recent IPO of Alibaba, retailers, now more than ever, are feeling pressure on their margins and realizing that they’ll need to gain insight about their customers if they hope to be competitive against the Amazons and Alibabas of the world. Companies leveraging scalable and flexible Big Data analytics solutions to gain those insights will be ahead of their peers this holiday season (and beyond).
Pentaho is helping customers such as RichRelevance®, the global leader in omnichannel personalization, and The Lucky Group, a venture backed social commerce company, to prepare for the immense volumes of data associated with Cyber Monday, while providing insight into customers’ behaviors, preferences and needs. By leveraging Pentaho, they are able to use data to deliver something core to their customers that others can’t – personalization.
With a four times surge in both data volumes and internet traffic expected from desktop browsers and mobile shoppers this year, Big Data will be critical for the success, if not survival, of companies big and small.
How is your company leveraging big data to flourish over the holidays?
Read the press release about how Pentaho helps retailers power big deals for consumers this holiday season.