The Power of Location in Your Data

May 10, 2012

Did you know that 70 percent of all business data contains a location component? With this increasing amount of location-based data, geo-mapping visualizations can help you detect geographic trends, such as customer clusters or outliers.

For marketers, sales executives and product managers, these types of visualizations are critical in understanding customer demographics. Determining where your best markets are concentrated or analyzing your sales performance against incoming demand, keeps you one step ahead of the competition.

Pentaho’s new geographic data visualizations can help you answer fundamental questions, such as:

  • Where are my customers located?
  • Which countries visit my website the most?
  • Which regional marketing campaigns are working?
  • Are my sales territories and client clusters aligned?
  • Which stores are carrying the most shipping costs?
  • Where is my mobile app used the most?

Powerful, isn’t it? For a quick peek at Pentaho’s new geo-mapping visualization capability, watch this three minute video.

What location-based data are you tracking? Let me know by leaving a comment.

- Farnaz Erfan, Product Marketing, Pentaho


Did You Catch the Pentaho 4.5 Webinars Yesterday?

May 4, 2012

Busy day at Pentaho yesterday with two live webinars introducing our latest release, Pentaho 4.5. What an amazing response! We had record numbers of both participants and questions about our new visualizations like geo-mapping and heat maps, our breadth of integration with big data sources, and how to embed our analytics into third party applications. Wayne Johnson, Pentaho’s Senior Sales Engineer walked everyone through a telecommunications use case demo that showcased the power of our business analytics platform to analyze and improve provider quality and reduce costs.

Once again, Pentaho demonstrates how to bring data integration and business analytics together to solve real world problems. If you happened to miss one of the two live webcasts take a look at the recording: pentaho.com/4.5-webinar.

Let me know what you think by leaving a comment below, on our Facebook page or on Twitter using #Pentaho45. We would love to talk about how Pentaho’s modern integrated business analytics platform can improve your business performance.

Donna Prlich – Director, Product and Solutions Marketing at Pentaho


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