Much like how Netflix and Amazon offer their customers ‘preferential content,’ Silverchair Information Systems is now able to provide richer and more valuable contextual data in advertising feeds to create personalized content recommendations based on a reader’s history. Working with the STM publishing industry (customers include the American Medical Association, American Society of Mechanical Engineers, and McGraw-Hill Education), Silverchair has propelled user content to enable greater reach, impact, and utility through integrated and personalized solutions.
Silverchair is embedding Pentaho Business Analytics to redefine how the scholarly publishing industry leverages the value of its content and provides novel insights about usage to publishers and editors in the Scientific, Technical and Medical (STM) space, based on this data. By transforming its data warehouse and ETL processes with Pentaho, Silverchair is empowering scientists, engineers and doctors to make better-informed decisions.
How did Silverchair become the Netflix of STM? Forrest Swope, Senior Director, Platform Development, Silverchair explains, “Before embedding Pentaho, our analytics processing time was too slow and cumbersome to deliver our customers the real-time analytical insights to support editorial decision-making and Sales support they need. In just a few months, we were up and running with redesigned usage processing and immediately realized the benefits around reduced data processing time and minimized IT burden.”
Silverchair will discuss this use-case and best practices in a panel titled “Embedded Analytics Best Practices: Extending and Integrating Pentaho with Minimal Coding” at PentahoWorld, the inaugural user conference designed for IT professionals, BI and data integration developers, data architects, analysts and business users on October 8-10, 2014 at Hilton Bonnet Creek in Orlando, Florida.
To learn more about this session at PentahoWorld, register and view the full agenda, please visit: www.pentahoworld.com.