On average, the percentage of women in the tech field is 12.9%. We at Pentaho are proud to share that we are not your average company and 23% of our workforce are women – almost twice the industry average!
With International Women’s Day approaching on March 8th, we wanted to take time to support this important day and its 2014 theme of INSPIRING CHANGE.
This week we will be highlighting women at Pentaho, what they do, how they got there and how we can inspire more girls and women to get involved in STEM (science, technology, engineering and math) and seek out jobs in technology.
Rosanne Saccone, Chief Marketing Officer at Pentaho
The first woman we are highlighting is Pentaho’s Chief Marketing Officer, Rosanne Saccone.
What do you do at Pentaho? How long have you been at Pentaho?
I am the Chief Marketing Officer and have been at Pentaho for over a little over two years. I am responsible for all marketing at Pentaho, including our brand, product and solution marketing, corporate communications, and demand generation for the company worldwide. I have been in the technology industry for over 25 years holding senior roles at technology companies such as HP, BEA Systems, Olliance and PivotLink.
What inspired you to want you to work in technology?
I love the pace of innovation and expectations of achievement in high tech. Although some might consider it a ‘macho’ industry, I find it an awesome place for strong women who like to compete and win. An industry that is a match for women who are great team players and are inspired by driving change that truly does impact the way the world works. If you are consistently focused on achieving results that are measurable, over time you will be rewarded in this industry — because the tech companies that eventually win have the best people, and many of the best people happen to be women. I’ve been in many different roles and functions in high tech companies, and this focus on striving for excellence was a common factor that has inspired me to reach further and try harder to help my organizations win.
How do you think the industry could inspire more girls and women towards careers in technology?
I think it begins at school — we need to create an environment where girls and young women are encouraged to think differently and actively engage in learning about math and science concepts. We need to make sure we showcase that technology is cool, and that the tech industry will embrace girls and women who want to change the game. It is also important to make sure that a well-rounded education includes the ability to communicate clearly (reading and writing skills), and embraces not just rote memorization of math and science concepts but teaches people problem solving and to think about problems from different angles.
We can sponsor internships for young women to experience the working environments at successful high tech companies. We can also emphasize that there are many different roles within high tech companies where women can be successful — across all departments, as individual contributors, managers, and executives. On this note, there are currently several job openings at Pentaho and stay tuned for internship openings – help us build upon our 23% female workforce!
What is a favorite memory you have about Pentaho?
Probably the “all nighter” the marketing team spent getting everything ready to launch our v5 product. Because we are fearless (!!), we decided to launch a completely new brand, completely new website, and a completely re-designed product all in the space of a couple of months. Everyone pulled together to make it happen — making smart decisions quickly, collaborating as needed to get alignment on goals, getting creative on the content and programs that were required to get results from all the activity. I’ll never forget the feeling of triumph and satisfaction as our extended Pentaho team worked together to resolve the remaining issues at one in the morning PT just ahead of our 2 am launch. Interestingly, most of the key leaders of the team happen to be women — head of product marketing, head of demand generation, head of brand. There is such a strong team emphasis and focus on achievement, and that moment really epitomizes that spirit to me.
Fun Fact about you.
I love to play golf and play the piano in my spare time. I was born in San Francisco.