Channel Partners – Carpe Diem!

March 1, 2013
Erik Nolten

Erik Nolten

In my first blog post for Pentaho, I would like to join our Italian channel partner BNova in a celebration. No, this is not about Italy’s recent elections (I don’t want to get involved in politics!) but a matter closer to my heart. On March 13, I will meet BNova’s Massimiliano Vitali and Serena Arrighi in London to take part in the IT Europa European IT and Software Excellence awards dinner in recognition for the ground-breaking work it did for its customer Infocamere. You can read more about the Infocamere story here.

This is a proud milestone in our partnership with BNova, which was one of our very first European channel partners. We worked with Bnova from day one, helping the company design its business strategy, marketing plan and train its people to sell and support Pentaho with confidence. BNova has built a thriving, profitable business whose revenue has tripled since its reseller agreement with Pentaho began in early 2009. All this has taken place against the backdrop of Italy and the Eurozone’s tough economic situation, proving that its services offer public and private sector companies excellent value for money.

Seize the day, or the year!

Our CEO Quentin Gallivan recently blogged that 2013 will be the year in which many companies go into production with big data analytics. Thanks to the groundwork we have done together, BNova, which has thrown its support behind big data is now in pole position profit from this trend, which is emerging in Italy. You can learn more about BNova’s customers and services at the Big Data Conference in Rome on March 12.

When channel partners succeed, everybody wins. We know that many of you have limited marketing resources so we’re here to help. If you have impressive customer stories like Infocamere, our team is on hand to help you promote and celebrate them by writing up case studies, press releases, co-hosting a webinar and completing award applications.

I hope that BNova’s story will inspire other channel partners to get the most out of their partnerships with Pentaho. If you’d like to learn more, please contact me on enolten@pentaho.com.

Erik Nolten
Director Channel EMEA & APAC


Attention channel partners: turn big data into big money!

October 8, 2012

In Europe, where about half our sales come through the channel, I’m seeing some interesting opportunities for our partners to profit from the big data revolution that I wanted to share. The good news is that the customer demand is already here.

One is in providing expert professional services to help customers plan and implement big data solutions. Within this area, one of the biggest opportunities is in tool selection. There’s a dizzying array of big data technology on the market, much of which is unfamiliar to customers. For example, there are at least ten NoSQL databases, so which one should they pick? And how should they further complete their big data architecture? Customers are looking for some hands-on guidance.

Another opportunity I am seeing is within partners that are embedding our analytics software to provide big data solutions ‘as-a-service’. These partners offer to pull data from Twitter feeds, Facebook feeds and other sources, perform the advanced analytics on that data and finally serve up that data as a service to their clients. We are seeing a number of marketing software providers that offer these types of services to companies on a subscription basis

You can read more about my observations on how customers are benefitting from big data here in this recent article in the UK channel magazine Microscope.

What will help improve your chances of success?

First, don’t try to boil the ocean! Focus on the needs of a specific industry. Big data uses cases differ massively even between retail banks and wholesales banks, so channel organisations really need to focus on tailored solutions to gain credibility.

Next, avoid the ‘big bang’ approach. Get customers warmed up with big data by proving the value of big data through small pilot projects using a couple of data sources that return specific and measurable outcomes. After the first stage is completed, identify new opportunities and goals and plan the next incremental stage. This allows the customer to become acquainted with the new technologies and processes along the way without being overwhelmed. Customers today want to see results quickly and have little appetite for long term development projects.

Our full Business Analytics platform is the ideal tool for this big data ‘warm up’ process. First you can tackle the data integration challenges using our Pentaho Data Integration (PDI) software. PDI makes big data technologies much easier to use.  Its visual design tool significantly lowers the barriers to getting started with big data by cutting out the complex scripting and coding tasks.

From there you can immediately visualise the results with our underlying analytics engine. That way you can iteratively work your way to a solution that will prove valuable to the customer immediately. If you want to learn more about our big data solutions go to pentahobigdata.com

I hope this has convinced you that the big data revolution stands to offer you some real revenue opportunities today. If you’re an IT channel organisation and would like to know more or you’re a partner with a story to tell, please get in touch!

Davy Nys
VP EMEA & APAC, Pentaho
Twitter @davynys


Pentaho Joins Dell Partner Program for Big Data

June 13, 2012

The opportunity that big data analytics provides for organizations to innovate quickly, predict events and improve customer relationships is endless. Our own customers including Shareable Ink, Travian Games and TravelTainment are using big data analytics today to analyze clinical data, innovate computer games and design targeted promotional campaigns – just to name a few.

Two key themes in of our vision for the future of analytics are to integrate with the leading technology partners in the big data analytics ecosystem and to enable cloud-ready applications.  In light of this, I am incredibly pleased to announce that today Pentaho is part of Dell’s Emerging Solutions Ecosystem, a new partnership program announced last April with the aim of focusing on cloud and big data enablement.

Pentaho’s big data analytics software will be offered with the Dell Apache Hadoop Solution, which brings together Cloudera’s distribution of Apache Hadoop, Dell’s hardware reference architecture and Dell’s Crowbar software, which automates and accelerates the deployment, configuration and ongoing operation of your cloud or cluster environment. The combined solution will also be offered with joint services and support.

What does this mean? I’ve had many conversations this year with customers who’ve told us they need to ‘operationalize’ Hadoop and that’s exactly what this partnership is about.  In a nutshell, this partnership makes it faster and easier for organizations to gain total insight from all their data through a single appliance that combines Hadoop integration, data integration and out-of-the-box analytics.

Why did Dell select Pentaho to be part of the Dell Apache Hadoop Solution? A major factor is that we were one of the first movers in the space announcing support for Big Data in May 2010 and we have many customers doing real work with big data.  We’ve also been working with Cloudera since October 2010 and have a longstanding strategic relationship with them, which includes technology integration.

The partnership means that Dell’s dedicated, big data sales team will now be reselling Pentaho directly into existing and new Dell accounts, initially in North America and other parts of the world very soon.  The Dell partnership also further commercializes Pentaho’s relationship with Cloudera by providing a vehicle to bring a big data offering to the market.

We look forward to helping you achieve your business goals through this important new partnership. For more information about Pentaho and Dell’s Emerging Solutions Ecosystem please visit pentaho.com/big-data/dell/.

Quentin


The Driving Force Behind the Success of Pentaho’s EMEA Channel

July 28, 2011

In 2010 the Pentaho EMEA channel revenue grew by 285%, the number of EMEA partners doubled and we held 114 events with EMEA Partners. Wow! You may be asking yourself, ‘How is it possible to experience such growth and find time to hold 100+ events?’ Two answers: first, this growth is a result of our hard working EMEA partners creating success with their impressive customers such as: BNOVA (Infocamere, Coopservice); PortaBI (Telefonica, Banco Santandar), Conduct (Aspiro Music, TV2), Millersoft (Air Menzies, Regenesis, Badoo), Linalis (Swissport). The second reason for success is the backbone of the EMEA Channels team, Pentaho EMEA Channels account manager, Sharmila Wijeyakumar (known to her friends as Sam).

Pentaho is very proud to announce that Sharmila was named one of the Top Women of the Channel by Everything Channel’s CRN Magazine. Reading her section below from the award, you can easily understand why she received this award.

The Top Women of the Channel is an annual list recognizing female executives for their accomplishments over the past year, based on their achievements as executives and the amount of influence they wield over the technology channel.  This year’s Women of the Channel were chosen by the editors of CRN Magazine from a field of vendor channel organizations, distributors and solution providers.

Congrats Sam!

Currently Sharmila is working to enable partners and grow the channel presence in the UK, Benelux and DACH regions. She is also actively recruiting partners in these regions and France. If you are interested to grow your business based on Pentaho and be part the driving force of success behind the EMEA channel program, contact Sharmila.

Want to wish Sharmila congratulations? Leave a comment here.

Sharmila’s profile from Everything Channel CRN Magazine Top Women in Channel. See all the winners here.


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