Attention Retail Banks, Its Time for Change!

Walhalla_(1896)_by_Max_Brückner

Retail banks, which have been wracked by scandals relating to PPI fraud, LIBOR rigging, unpopular bonus schemes and IT failures, need to think beyond upselling and cross-selling and consider how big data analytics can repair trust and improve the whole customer experience. In the article, Montetising Big Data in Retail Banks Starts with a Better Customer Experience, Davy Nys, VP of EMEA & APAC at Pentaho shares how retail banks can achieve  the ‘Valhalla’ of customer value pricing (CVP), or maximising the total value of a customer to a bank throughout all interactions and transactions. He explains how big data integration and analytics supports CVP in five ways:

  1. Supporting a two-way, 360-degree view
  2. Lower costs
  3. Smarter offers
  4. Customer friendly fraud detection
  5. Measuring customer sentiment

Learn more about how to achieve the ‘Valhalla’ of CVP read the full article here and register/attend the live webinar featuring Forrester Analyst Martha Bennett on the topic: Making the Most of your Data in the Financial Sector on July 22nd at 11am GMT

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