International Women’s Day – Scrum Master

March 5, 2014

As part of our series highlighting women in tech for International Women’s Day we are featuring Sarah Baca, Scrum Mater at Pentaho.

Our goal with this series is to promote the theme of this year’s International Women’s Day…to inspire change. We encourage you to share this story and help our effort to bring more women into the field of technology.

Sarah Baca, Scrum Master at Pentaho

Sarah Baca, Scrum Master at Pentaho

What do you do at Pentaho? How long have you been at Pentaho?
I have been at Pentaho for two years and am the Scrum Master for Engineering. I am responsible for helping our six teams coordinate, communicate, and follow the Agile Scrum framework. To learn what Scrum is read this.

What inspired you to want you to work in technology?
I’ve always been interested in technology. I like to see how technology connects people and allows them to learn from each other. Just 10 years ago it took a  lot of effort to connect with someone with a similar interest. Now, you can go online in an instant and find hundreds of people with just a few clicks. The people on the Scrum teams come from all over the world and they learn from each other constantly. I also really love watching the Software Development Lifecycle. It fascinates me to think that a group of people can create something  amazing out of thin air.

How do you think the industry could inspire more girls and women towards careers in technology? What advice do you have for women wanting to become a Scrum Master?
I think you need to follow your passions, whatever those are. Explore and investigate what is out there and don’t let anyone tell you that you can’t, for any reason, especially because you’re a girl. I hope that as women become more involved in technology industries that they move into leadership positions and mentor women just entering the field. To me, nothing can replace that connection with someone else and seeing that they are in the trenches, constantly growing and learning and then passing that on.

What is a favorite memory you have about Pentaho?
I have so many awesome memories working at Pentaho. I think my favorite memory is when I won the President’s Award at the All Hands Company meeting this past January. That was such a tremendous honor. And, in typical hilarious Pentaho fashion, one of the big wigs said, “There’s no check in there, Sarah, don’t bother looking.” We are always laughing at work, and I love that about Pentaho.

Fun Fact about you.
I’m a stepmom of three and mom of three so that means I am regularly wrangling six kids. It makes six Scrum teams look like a piece of cake. ;-)


Pentaho Supports International Women’s Day 2014

March 5, 2014

On average, the percentage of women in the tech field is 12.9%. We at Pentaho are proud to share that we are not your average company and 23% of our workforce are women – almost twice the industry average!

With International Women’s Day approaching on March 8th, we wanted to take time to support this important day and its 2014 theme of INSPIRING CHANGE.

This week we will be highlighting women at Pentaho, what they do, how they got there and how we can inspire more girls and women to get involved in STEM (science, technology, engineering and math) and seek out jobs in technology.

roseanne saccone

Rosanne Saccone, Chief Marketing Officer at Pentaho

The first woman we are highlighting is Pentaho’s Chief Marketing Officer, Rosanne Saccone.

What do you do at Pentaho? How long have you been at Pentaho?
I am the Chief Marketing Officer and have been at Pentaho for over a little over two years.  I am responsible for all marketing at Pentaho, including our brand, product and solution marketing, corporate communications, and demand generation for the company worldwide.  I have been in the technology industry for over 25 years holding senior roles at technology companies such as HP, BEA Systems, Olliance and PivotLink.

What inspired you to want you to work in technology?
I love the pace of innovation and expectations of achievement in high tech. Although some might consider it a ‘macho’ industry, I find it an awesome place for strong women who like to compete and win. An industry that is a match for women who are great team players and are inspired by driving change that truly does impact the way the world works. If you are consistently focused on achieving results that are measurable, over time you will be rewarded in this industry — because the tech companies that eventually win have the best people, and many of the best people happen to be women. I’ve been in many different roles and functions in high tech companies, and this focus on striving for excellence was a common factor that has inspired me to reach further and try harder to help my organizations win.

How do you think the industry could inspire more girls and women towards careers in technology? 
I think it begins at school — we need to create an environment where girls and young women are encouraged to think differently and actively engage in learning about math and science concepts.  We need to make sure we showcase that technology is cool, and that the tech industry will embrace girls and women who want to change the game. It is also important to make sure that a well-rounded education includes the ability to communicate clearly (reading and writing skills), and embraces not just rote memorization of math and science concepts but teaches people problem solving and to think about problems from different angles.

We can sponsor internships for young women to experience the working environments at successful high tech companies.  We can also emphasize that there are many different roles within high tech companies where women can be successful — across all departments, as individual contributors, managers, and executives. On this note, there are currently several job openings at Pentaho and stay tuned for internship openings – help us build upon our 23% female workforce!

What is a favorite memory you have about Pentaho?
Probably the “all nighter” the marketing team spent getting everything ready to launch our v5 product.  Because we are fearless (!!), we decided to launch a completely new brand, completely new website, and a completely re-designed product all in the space of a couple of months.  Everyone pulled together to make it happen — making smart decisions quickly, collaborating as needed to get alignment on goals, getting creative on the content and programs that were required to get results from all the activity.  I’ll never forget the feeling of triumph and satisfaction as our extended Pentaho team worked together to resolve the remaining issues at one in the morning PT just ahead of our 2 am launch. Interestingly, most of the key leaders of the team happen to be women — head of product marketing, head of demand generation, head of brand.  There is such a strong team emphasis and focus on achievement, and that moment really epitomizes that spirit to me.

Fun Fact about you. 
I love to play golf and play the piano in my spare time.  I was born in San Francisco.


Pentaho’s embedded analytics helps prepare German companies for ‘Industry 4.0’

March 3, 2014

In Germany, our greatest success last year was with customers across different industries using Pentaho to embed analytics into their commercial software. There are several reasons for this, some of which are unique to Germany and others that reflect a larger global industry trend.

Germany has a vibrant software industry with excellent growth rates and even better forecasts for this year than last. The most important driver for this growth is the large body of highly specialised, medium-sized software companies, which belong to what we in Germany call, the “Mittelstand”. Many of them build specific solutions for our established automotive, chemical and mechanical industries, to name a few.

These companies’ customers are increasingly starting to demand analytics and reporting capabilities to be embedded into their core software applications, not only to make industrial and business processes more efficient, but to lay the foundation for Industry 4.0. Industry 4.0 is a movement in Germany that aims to bring the ‘Internet of Things’ to established industries in order to create smart factories that are ready for the future. Advanced analytics is likely to play a vital role in preparing the ground for this movement.

Being specialists themselves, industry-specific software companies suspect that its much more resource and cost-efficient to partner with a business analytics specialist like Pentaho rather than build one on their own.  Examples in the industry prove this to be true. A recent webinar we hosted with Montclare, which provides SaaS advisory services, revealed that over the course of five years, embedding analytics can be up to three times less expensive than building ‘home-grown’ functionality.

Here are three recent examples of German customers embedding analytics:

kirchhoff_datensysteme_logoKirchhoff Datensysteme Software GmBH (KDS) is a software development and system house with more than twenty years of experience developing independent and industry-specific solutions. KDS’ OEM partnership with Pentaho enabled it to build Poly.Mis, a highly specialized analytics tool for the plastic compounding industry.

informINFORM offers advanced optimization software solutions for six industries including aviation. The company embedded Pentaho to complement its GroundStar product for optimizing aviation processes with the business intelligence module GS BIS, helping their customer to achieve service levels and INFORM to sell more of its software.

usuUSU is a provider of IT-Service-Management (ITSM) solutions and consulting services. Its OEM partnership with Pentaho enabled it to build USU Service Intelligence, a cross-systems analysis tool that allows anyone in the customer’s IT department to easily run reports and pinpoint the root causes of problems.

There are plenty of resources and tools for companies interested in embedding analytics here.

If you are at CeBIT and want to learn more about our embedded analytics, or OEM programme, please meet me at our booth in Hall 6 A18!

Eddie White
EVP Business Development
Pentaho


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