edo optimizes data warehouse, increases loyalty and targets new customers

edo

What do you do when you need to track, store, blend, and analyze over 6 billion financial data transactions with the outlook of daily growth by the millions? edo Interactive, inc is a digital advertising company that leverages payment networks to connect brands with consumers. Their legacy data integration and analysis system took more than 27 hours to run, meaning that meeting daily Service Level Agreements was nearly impossible. However, after only a few weeks of implementing a data distribution on Hadoop, with Pentaho for data integration, edo Interactive was able to reduce its processing time to less than 8 hours, often as little as 2 hours.

Minimum timesaving’s of 70% quickly precipitated cost savings. With an optimized data warehouse, edo and its clients also spend less time navigating IT barriers. Pentaho’s graphical user interface, removes cumbersome coding of batch process jobs, enabling sophisticated and simplified conversion of data from PostgreSQL to Hadoop, Hive and HBase. edo and its clients quickly gain insights to customer preferences, refine marketing strategies and provide their customers with improved experience and satisfaction.

Edo Interactive successfully navigated many of the obstacles faced when implementing a big data environment and created a lasting and scalable solution. Their vision to provide end-users a better view of their customers has helped shape a new data architecture and embedded analytics capabilities.

To learn more about edo’s Big Data vision and success, read their customer success overview and case study on Pentaho.com. We are excited to announce that Tim Garnto, SVP of Product Engineering at edo, will share his story live when he presents at O’Reilly + Strata on Thursday, February 13th in Santa Clara (11:30AM, Ballroom G).

Strata Santa Clara is already sold out! If you are interested to learn more about edo’s Big Data deployment, leave your questions in the comments section below and we will ask Tim during his speaking session at Strata.

Ben Mayer
Customer Marketing
Pentaho

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