Customer Spotlight: WiMP Music, the 2013 BI Award winner for Innovation

wimpAwardIn today`s blog post, I want to put the spotlight on our Norwegian partner Conduct and congratulate them for their great work implementing Pentaho for WiMP Music, a music streaming service similar to iTunes that is very popular in Northern and Central Europe. The deployment received the 2013 BI Award for Innovation in Norway given by the prestigious Norwegian Computer Society on October 31st in Oslo.

Through local editorial teams in each country, WiMP provides daily recommendations, tips and playlists for any occasion for its audiences. The ad-free service is available on computers and mobiles, tablets and network players in Denmark, Germany, Norway, Poland and Sweden. The business is entirely digital and data-driven, with music files licensed from a large number of different sources delivered by a huge partner network and priced dynamically, according to where and how it is sold. Wimp’s BI solution was built by Conduct on Pentaho Business Analytics and has been in production since 2010.

Pentaho has become essential for delivering the music streaming service WiMP provides, because it controls income distribution and settlement. It also provides information that WiMP is contractually obliged to provide to content providers and partners. In addition, the solution provides a huge range of easily accessible management information for decision-making based on facts, not gut feelings.

The Jury stated that this year’s winner of the BI Award for Innovation has:

  • Adopted BI as a core component of its business
  • Been thinking outside the box and dared to challenge traditional IT architecture when establishing its business and its IT portfolio. The solution is flexible and meets the changing challenges of a dynamic market.
  • Used Open Source in its solution design and decided to use the data warehouse as the core of its business systems and business model
  • Created a robust solution that satisfies both audits and controls and creates numbers its partners trust

Congratulations to WiMP for its foresight of truly extracting the real value of data and building its business model based on it. And of course a big congrats to our channel partner Conduct who built this great deployment on our Pentaho Business Analytics platform.

Pentaho is supporting its partners also with its marketing activities. If you have impressive customer stories like WiMP, our team is on hand to help you promote and celebrate them by writing up case studies, press releases, co-hosting a webinar or completing award applications. If you are a Pentaho partner and want to get the most out of your partnership, please contact me.

Erik Nolten
Director Channel EMEA & APAC

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