User stories behind user-driven BI

Can BI be so simple to use that it becomes the daily productivity tool for even the most casual user? Here at Pentaho, we are certainly seeing this side of BI in our customers. Here are their stories in their own words…

Boyne Resorts, the largest family run four-season resort in North America, is using Pentaho everyday to better understand its customer behavior and loyalty. Their Pentaho Dashboards show Boyne’s top 50 customers grouped by city and state. These color-coded dashboards show the concentration of customers in a given city, allowing Marketing Managers to gain immediate visibility into local market activities such as customer’s time spent in resorts. This information helps Boyne design a better mix of resort offers and loyalty points for its customers. Boyne also allows Resort Managers to optimize their operational excellence by using Pentaho Dashboards to assess profits from food and beverage, lift tickets, and lodging. Noah Meister, BI Director of Boyne Resorts, highlights Boyne’s transformation to this user-driven BI approach, in his remarks:

“We’ve advanced a major step forward for our business users by leveraging Pentaho. Boyne has a long history of being first and pursuing innovative ideas and implementing a fully functioning business intelligence application across our network of resorts follows that tradition.”

Delta Dental of Virginia, a member company of Delta Dental Plans Association, the nation’s largest dental benefit carrier, is using Pentaho BI to enable its 4,000+ knowledge workers to become a truly data-driven organization. Pentaho Reporting is integrated into company’s web site, and is a key component of DDVA’s customer service program. The web site tightly integrates claim processing systems and allows Knowledge Workers and Claim Managers to pull up accurate reports and claim status information on a daily basis. In addition, Pentaho Dashboards provide Underwriters with insight into fraudulent behavior. This new user-driven BI paradigm has been so successful that other Delta Dental member companies have asked for the same software. John Sheffield, Director of Software Development at Delta Dental of VA, marks this achievement by saying:  

“Pentaho has precipitated a cultural shift at Delta Dental of Virginia toward a knowledge worker paradigm. Once we had a BI platform that everyone could use and people understood its capabilities, they were transformed into knowledge workers who can look to data to answer their questions. As a result, people rely on data, not anecdotes to drive the business.”

ControlPay, world’s leader in freight auditing with presence in Netherlands, Ukraine, and USA, is using Pentaho to provide its customers deep insight into the most cost-effective logistics and transportation options. With Pentaho BI, this true B2B company is now able to provide an e-platform to its clients, some of which include world’s largest manufacturers such as Bridgestone, Proctor & Gamble and Schlumberger. The e-platform allows Distribution Managers, Supply Chain Managers, and Partners to assess variances in costs due to factors such as location, distance from distribution points, and contractual rates of regional carriers. A more drill-down analysis into less obvious costs such as weight per pallet, loyalty discounts, road tolls, and regional tax regimes, gives ControlPay a huge competitive advantage over other logistics suppliers. Pieter Kinds, Chief Operating Officer of ControlPay, speaks of this innovation by saying:

“Logistics is a major cost incurred by many businesses. Understanding the most efficient route to market across decentralized networks is a distracting challenge for organizations trying to satisfy global markets. Using our e-platform with Pentaho BI, brings disparate knowledge into one transparent hub, which means ControlPay customers have oversight on one screen of logistics data from many sources. This is a breakthrough!”

It is fascinating to see how BI has come such a long way from the old days of IT-centric report building. Interested to find out more about Pentaho’s User-Driven BI? Check out this 4 minute video and see for yourself: http://www.pentaho.com/power-to-the-user/

Farnaz Erfan
Product Marketing
Pentaho Corporation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 97 other followers

%d bloggers like this: