If you have the world’s most popular open source data integration (DI) offering and want to make it even better, you need the top DI market strategist behind the product. That is why we turned to DI and analytics veteran, Joe Nicholson. With over 25 years of technology and marketing management experience, with companies like Informatica, DecisionPoint and Trintech I asked Joe the same question I did to Tom Leonard when he joined, “What brought you to Pentaho?” Welcome Joe!
I have been in DI and analytics in one form or another for most of my career. Whether it was marketing the data integration platform at Informatica or doing business development around packaged finance analytics at DecisionPoint, I am really an analytics guy at heart. Part of my passion no doubt comes from solving the enduring complexity and depth of the BI challenge. A decade ago, our challenges were focused on dealing with the complexity of data sources and providing cost effective information and analytics to the emerging generation of managers and mobile workers. At that time, data volumes and sources were exploding (or so we thought) and our primary customer prospects were those hand-coding their ETL projects or dumping their finance and other data into Excel and wanted a better way. What is particularly intriguing to me is that those challenges haven’t really changed over time. Data volumes and sources continue to grow, now at a rate that was impossible to imagine 10 years ago. And, while the use of BI has certainly increased for the business user, it is nowhere near where I would have expected it to be given all of the hype around Pervasive BI, BI for the Masses, the Democratization of BI or the other terms that were being used at that time. As a technology, it is still too expensive, too complex and too slow.
What has changed is the mindset of the business user. Frankly, the ROI for BI was oversold in the early and middle years and the recent economy has focused end users on TCO like never before as the need for faster, more agile and diverse projects now drive end user requirements.
I had followed Pentaho for several years, both from the technology and business model angles. First, from a technology perspective, they are solving many of the issues faced by end users by producing a complete, integrated BI suite that includes purpose built ETL, data modeling, reporting and analysis, all within a single platform that handles administration, security and the rest of the functions needed for deployment and maintenance of the BI applications.
Second, old way of licensing BI technology (and other software) has run its course. The era of open source and commercial open source has arrived. In today’s cost conscious, business driven climate, why would anyone run a long, extensive procurement process, construct costly prototypes and pay $10,000 to $100,000+ of license plus maintenance fees before you can actually see if the technology works for your purpose.
Enter Pentaho and the open source development and distribution model. Pentaho and its thousands of community members together with its own professional engineering staff have developed the Pentaho Enterprise BI Suite that is on par with all of the major players in the market across ETL, modeling, reporting analysis and data modeling. The game has changed with Pentaho’s recent announcements of the Pentaho Data Integration Version 4.0 and the Agile BI integrated development environment that forever changes how IT developers and business users collaborate to produce relevant BI applications.
It’s an exciting time to be in the DI and BI markets and even more exciting to be at Pentaho.
Vice President Product Marketing
Read the press release Pentaho Names Joe Nicholson Vice President of Product Marketing